Weekend Favs August 12

Weekend Favs August 12 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an […] Wealth and Ownership Amid A Shifting Global Financial Order written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Carol Roth In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.  Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities. Key Takeaway: The shifting global financial order has a great immpact on individual’s wealth, ownership, and their social standing. Carol highlights the importance of ownership for wealth creation and people  should take this into consideration to be prepared for potential economic shifts. She also emphasizes on the need for awareness, diversification, and policy changes on the system to empower individuals against the evolving financial landscape. Questions I ask Carol Roth: [01:44] This financial world order topic that you talk about. What inspired you? [05:38] You spend a lot of time in the book, unpacking these things that are happening. Is your intent with this book to tell people to create their own plan? [06:59] What is social credit and how does it play into this? [12:18] If I’m sitting here thinking: “Oh, my 401k is fine. My financial advisor says I got enough money to retire”.  How do I draw back and look at the macro picture with the dollar destabilization? [17:11] There are a lot of people that are coming out of college today with a lot of student debt. Some of them not even sure if what they studied is what they want to do. How do we fix this? More About Carol Roth: Get your copy of: You Will Own Nothing: Your War with a New Financial World Order Follow Carol on Twitter Connect with Carol More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here Take The Marketing Assessment: Marketingassessment.co Like this show? Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, marketing agency owners, you know, I can teach you the keys to doubling your business in just 90 days or your money back. Sound interesting? All you have to do is license our three step process that it’s gonna allow you to make your competitors irrelevant, charge a premium for your services and scale perhaps without adding overhead. And here’s the best part. You could license this entire system for your agency by simply participating in an upcoming agency certification intensive. Look, why create the wheel? Use a set of tools that took us over 20 years to create. And you could have ’em today. Check it out at dtm.world/certification. That’s dtm.world/certification. (00:55): Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch. My guest today is Carol Roth. She is a recovering investment banker, entrepreneur, speaker, economic business, and financial commentator, content developer, and a New York Times best selling author. And we’re gonna talk about her latest book, which is also a New York Times bestseller called You Will Own Nothing: Your War With a New Financial World Order. So, Carol, welcome to the show. Carol Roth (01:28): John, it’s so great to be with you and it’s so fun to be in this seat. ’cause I feel like so many times over the years when we’ve chatted, the roles have been reversed and I’ve gotta interview you. So like now I’m in the hot seat. John Jantsch (01:38): Yeah, I think that’s right. So let’s just get it this little tiny financial world order topic that you tackled. what, what lit your fire? Carol Roth (01:51): So I was in the media talking about lots of issues and you know, I’ve been an advocate for the underdog and for individual wealth for a long time. And I have people who are doing all the right things. You know, they’re working hard, they’re saving, they’re just like, why can’t I get ahead? Like, what’s going on here? And certainly, you know, over the past several years we’ve seen just this historic transfer of wealth from Main Street to Wall Street. We’re dealing with the debasement of the currency and all the impacts of that. And then all of these other wild topics are coming up, things like E S G and Social Credit and Central Bank digital currencies. And then Wall Street’s coming in to compete with you for a home. And kids are going to college but not getting returns. And so like all the people are like, what’s going on? (02:38): What’s going on? And I’m like, I I don’t know, , hold on a second. And it just kind of hit me one day that two things, one that they all fell under this meme that had made its way around social media called You’ll Own Nothing. And I felt like that was a, a crazy tie that set the, the, the stage. But in terms of you’ll own nothing, there’s something that goes on through history that I think that is really central to the book. And that’s the shifting of the global financial order. And we’ve been at the center of the global financial order here in the United States for about 80 years. So for us we’re like, well, it’s never gonna be any different ’cause we’ve never known anything different. Yeah. And we’ve had this immense prosperity. But we have to remember that, you know, 80 plus years ago it was the British and before the British it was the Dutch. (03:31): I would imagine that, you know, those citizens of those countries felt fairly invincible during that period of time. You’ve got the British Imperial Empire. Those people are going, this is gonna go on forever. I don’t know how things are gonna change. But we’ve seen a lot of those signposts that say, yeah, we’re getting long in the tooth. You know, we’ve got a, a crazy debt load as we’re recording this. We just saw the, the second US debt downgrade ever. We have a, a fed who hasn’t kept the currency stable for either the domestic or the the world stage. We’ve seen the weaponization of the US dollar, particularly against Russia as, as we invaded Ukraine. Uh, they invaded Ukraine and we froze their access to reserves. So we’re getting all these signposts that say, yeah, there are a lot of folks weren’t real happy with the US being the the leading superpower. (04:24): And when that happens and you are wealthy and you are well connected, and you go, oh, things are shifting and changing, and I see this has happened throughout history, you go, well, I just hope this is gonna work out for me. Or you go, oh no, we better figure out a way so that we hold onto our wealth of power when this all shifts and, you know, let the chips fall where they may with everyone else. So I think that’s kind of the, the, the underlying foundational thesis of, of where the concepts of the book all kind of tie get tied together. And by the way, uh, you know, it’s not conspiratorial. I know everyone likes to say this is like a, a giant conspiracy theory. You go on the White House’s website right now, find President Biden’s speech to the Business Roundtable March 21st, 2022. And he talks about exactly this, that the change, you know, every three or four generations. And he says There is going to be a new world order out there that’s very easy to Google. So my hope was to take these things that kind of get, um, tinfoil headed , so to speak, and then bring them together with lots of resources and lots of citations in a way that help people make sense of what’s been happening and then give them a plan to fight back. John Jantsch (05:37): So, so you spend a lot of time in the book, you know, unpacking all these things that are happening. Yeah. Is your intent in the book then that people create their own plan? Or is it just, hey, this guy’s falling in, you better duck Carol Roth (05:51): ? Well, I’m a planner and I’m a fighter. So I, you know, that, that’s in the subtitle. You know, your plan to fight against this new financial world order is that I think that you can’t come up with a relevant plan. Right. Unless you know what’s coming at you. And so you have to empower yourself with the knowledge because you know, the, the stakes that might be changing for something like the, the levels of debt and, and, you know, internal promises of the US government are gonna be very different than say if we go to a central bank digital currency. So I think it’s important for us to understand these things. There’s also a ton of misinformation out there mm-hmm. . And so a lot of times things get poo-pooed because people understand like half of it and that have made up another half of it that doesn’t exist. And so the entire scenario gets thrown out the window instead of focusing on that part that really is true and, and, and is at issue. So the intention is, you know, 10 chapters of telling you, here are all the different things that are coming. And then one chapter of you, here’s what you can do now that you know all of this. John Jantsch (06:58): Okay. So let’s unpack you through out some buzzwords, some terminology. Let’s unpack a few of those. Let’s just start with social credit. What is it and how does it play into this? Carol Roth (07:07): So social credit is sort of a spectrum from cancel culture to what I would call informal social credit to what, what you have in China, which is a very formalized social credit system. So maybe the easiest way to understand it, just to start with China, there was a video