Bootstrapping a $30 Million Dollar Company: The Strategies Behind Our Decade of Growth

Peek behind the curtain at the strategies that helped this bootstrapped founder grow a multi-million dollar company. Bootstrapping a $30 Million Dollar Company: The Strategies Behind Our Decade of Growth

Starting my company, I felt confident about two things. The first was that I had a winning idea: An Uber for lawn care. I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards. I felt a technology platform could solve this problem for both sides of the marketplace.

I also knew I didn’t want to raise money. Even though, all around me, I was watching companies touting themselves as “the Uber for [insert service here]” raise millions of dollars, I was also seeing so many of them crash and burn a few years later. I was okay growing a little more slowly if it meant we were building something that would last.

Thus began a decade of slowly and steadily growing GreenPal, culminating in us hitting $30 million in revenue last year. While it&#x201