I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too. I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later.

It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.

At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training. As a result, I built up a 6,000-strong following on Instagram.

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.

I still posted occasionally on Instagram, but since it was no longer my job to c